Marketing for Electrical Contractors

Fewer $150 outlet calls more panel swaps, EV chargers, and whole-home rewires.

One 200-amp panel upgrade bills more than a week of breaker resets. We point your ads, your rankings, and your lead screening at the homeowners planning that kind of work, so the high-margin jobs stop defaulting to whoever ranked first.

$3k+Typical panel-swap ticket we target
1Electrical shop per territory
7–10Days to build and launch your campaigns

Request your electrician marketing quote

A couple of sentences about your shop and service area is all we need — we reply within one business hour.

The job-mix problem

Booked all week, and the margin still isn't there.

Trucks full of $129 diagnostics that barely cover fuel and payroll

New EV owners two streets over hiring whoever Google showed first

One ad budget treating a rewire lead like a dead-outlet call

Inside the system

Every piece aimed at raising your average ticket.

Panel-upgrade campaigns targeting homes still on 100-amp service

Level 2 EV charger funnels built for the adoption wave

Local SEO for rewire, panel, and dedicated-circuit searches

LSA and search ads segmented by job value

Landing pages that ask panel age and amperage up front

Reporting tied to closed job value, not click counts

Before you call

Five things electrical contractors want settled up front.

How do you keep low-value calls off my schedule?

Three filters, layered. Campaign targeting excludes searches like 'outlet stopped working' unless you ask for them. Our landing pages ask about panel age, amperage, and the job itself before a homeowner can submit. And every inbound call is scored, so a tripped GFCI never gets counted — or billed — as a qualified project lead.

What ad budget does a panel-upgrade campaign actually need?

Plan on $1,500 to $3,000 a month in ad spend for most metros. Clicks on terms like '200 amp panel upgrade cost' run $15 to $40, and you need enough of them to book two to four panel jobs a month. At a $3,000-plus average ticket, one closed swap usually covers the entire month's spend.

How fast do EV charger campaigns start producing?

Faster than almost anything else we run. Someone searching 'Level 2 charger installation' has already bought the car and is living off a 110-volt trickle cord. First booked installs typically land inside three to four weeks. And because most jurisdictions require a permit and a load calculation for the new circuit, these jobs go to licensed shops — not the handyman down the street.

What are the contract terms?

Ninety days to start, month to month after that. The first three months cover the build — pages, call tracking, campaign structure — and give the data enough volume to mean something. Past that point you stay because the job mix is shifting, not because a contract says so.

Why does exclusivity per territory matter for electricians?

Because high-ticket electrical demand is finite in a way service work is not. A territory only holds so many 100-amp panels due for upgrade and so many new EV owners each quarter. An agency running three electricians in one city bids their clients against each other in the same auctions. We take one shop per territory, so every dollar we manage works against your competitors, not our own roster.

The job mix doesn't change on its own.

Panel, rewire, and EV campaigns for one electrical shop per territory. Call or send the form — you'll hear back within one business hour.