1
A portfolio that earns the consultation
Professional photography of your strongest Turtle Rock and Shady Canyon projects, cut into Houzz, Pinterest, and Meta placements — the rooms where Irvine homeowners actually plan their remodels.
Kitchen & Bath Remodeler Marketing — Irvine, CA
Marketing built for $150K Irvine kitchens, not $20K facelifts.
An Irvine homeowner who has been pinning Calacatta islands for six months doesn't click a coupon ad. She wants to see your portfolio, meet your designer, and understand your process before she'll talk numbers. We build the funnel that earns that conversation — from Houzz ideabook to in-home consultation to signed contract.
PinterestMetaHouzzLocal SEOHubSpot CRM
$150K+
The contract size our Irvine remodel funnels are built to win
A design-first funnel, tuned to Orange County budgets.
2
Designer-led booking, not "free estimates"
Landing pages that introduce your lead designer by name, walk through your process from rendering to final walkthrough, and book paid design consultations instead of fielding tire-kicker estimate requests.
3
Two Irvines, two campaigns
Woodbridge and Turtle Rock carry 1970s–80s housing stock ready for full gut renovations; Great Park families in newer homes want bath upgrades and lighter refreshes. We target, message, and price-qualify each tier separately.
Where your contracts come from
Aimed at the Irvine villages where remodel budgets clear six figures.
- Irvine 92602
- Irvine 92603
- Irvine 92604
- Irvine 92606
- Irvine 92612
- Irvine 92614
- Irvine 92618
- Irvine 92620
- Shady Canyon
- Turtle Rock
- Turtle Ridge
- Quail Hill
- Woodbridge
- Great Park
- Newport Coast
- Newport Beach
Request a Quote
Tell us how you sell remodels today.
Send the form and we'll come back within one business day with a teardown of your current funnel — what your portfolio signals to the owner of a $1.8M Turtle Rock home, where your Houzz profile leaks inquiries, and which villages your ads should own.
- Houzz, Google Business Profile, and paid-social audit
- Benchmark against OC design-build competitors
- A 90-day plan tied to your project calendar
What Irvine remodelers ask us first.
What do Irvine homeowners actually budget for a kitchen remodel?
In the villages we target most — Turtle Rock, Shady Canyon, Northwood — signed kitchen contracts usually land between $120K and $300K once custom cabinetry, Thermador or Sub-Zero appliances, and structural changes are in. Great Park homes built after 2015 skew smaller: $60K–$90K refreshes. We set ad budgets and intake questions around those two tiers, not a national average.
Does marketing differ for design-build firms versus contractor-only shops?
Substantially. Design-build firms sell a process, so we lead with designer portfolios, 3D renderings, and consultation booking. A contractor-only shop bidding off someone else's plans competes on schedule and price, so we run tighter search campaigns aimed at homeowners who already have drawings in hand. Mixing the two wastes money on both ends.
How good does our portfolio photography need to be?
In Irvine, it decides whether you get the call. Your prospects scroll Houzz ideabooks full of professionally shot $200K kitchens before they ever search your name, and phone photos of finished jobs read as a red flag at this price point. We budget for a professional shoot of your three best projects before spending a dollar on ads.
Our projects take months. How do you handle long lead times?
We plan around them. Custom cabinetry alone runs eight to twelve weeks, and most Irvine families want the kitchen done before Thanksgiving — which means they start researching in spring. Our nurture sequences follow that calendar, so the homeowner who saved your project in March books a consultation in May instead of drifting to a competitor.
Should we promote financing on a six-figure remodel?
Yes, carefully. Most Irvine buyers fund remodels through a HELOC — home equity here supports it — but they rarely say so out loud. A quiet financing page that frames a $150K kitchen as a monthly number removes the last objection without cheapening the brand. It has lifted consultation-to-contract rates on every remodeler account that added one.
A full remodel touches every trade on this list.
When your projects need licensed partners — or your referral network wants the same growth system — we already run it for general contractors in Irvine, Irvine electricians, plumbing companies, HVAC contractors, and roofers. Remodelers working outside Orange County can start with our national kitchen and bath remodeler program.